Ben Reed is a host for the Absolut Akademi in Sweden and also travels widely for Absolut Vodka. After stints in bars in Hong Kong and Cape Town, Ben began his London career working with Sir Terence Conran to become head bartender for the prestigious downstairs bar at Mezzo. His career really broke during an enormously successful three-year stint as bar manager of London’s premier private members club, the Met bar.
Ben has trained bartenders from all around the world including global hotel chains the Marriott and the Intercontinental, the Soho house group, Dogma, and the Hard Rock café. At the last estimate Ben has trained over 2000 bartenders in 15 countries. He is also the author of several books including Hollywood Cocktails, Cool Cocktails, The Cocktail hour, The Martini, The Margarita and other Tequila Cocktails.