Ajit Balgi

Current Position: Independent Beverage Consultant

Previous: Sr. Manager Sales and Marketing – Hungrywungry, Senior Manager, Tulleeho

Formal Training Received:

  • MBA (Marketing) S P Jain institute of management and research, Mumbai.
  • Post-graduate in hospitality from Hammersmith and West London College, London.
  • Hospitality graduate from IHM Mumbai.
  • Wines and Spirits: WSET Level 3 from WSET, London.
  • Training Skills:
    •  WSET Educator Certification Course, London to conduct level 1 and 2 courses in wines.
    • Certified trainer from Carlton Advanced management, USA

Projects involved in:

Beverage Clients

  • WSET: Over 200 pax trained in level 1 and 2 wine and spirit programs
  • Pernod Ricard: Glenlivet brand training for premium On trade
  • United spirits: Black Dog brand training for Sales representatives in the West
  • Beam Global: Makers Mark training for premium on trade
  • Remy Cointreau: Cointreau cocktail training for the premium on trade
  • UB group: Conducting wine appreciation programs for consumers/hotel professionals
  • Sopexa (French body): Conducting wine training in key 5 star properties for staff and consumer sessions in Mumbai.( 175 pax trained)
  • SAB Miller: Beer trainings for the HORECA segment in Mumbai.( 220 pax trained)
  • British beer and pub association: Conducting beer trainings at hotels( 175 pax trained)
  • Renowned importer in India: Part of the research team on Single malt consumption in the hospitality sector
  • Was speaker at the Chefs Connect 2013, Taste 2011,   Indspirit 2010 and other regional wine fests


Hospitality and corporate Clients

  • ITC Hotels – Basic and Intermediate wine courses for F&B service staff of ITC Hotel’s luxury properties
  • Hops and Grains: Part of a consulting team for the same – a Greenfield brewpub
  • An FMCG major:  Conducted a dipstick research on Tea and coffee consumption in the HORECA segment
  • Hindustan Unilever limited: Conducting tea appreciation workshops for corporates
  • Hindustan Unilever limited: Consulted for Bru café, their pilot at the head office
  • Beverage workshops for corporates like HSBC, Euro RSCG, Travelocity, Turner, BBH, Zapak, Encompass, Apollo tyres, Grey etc