Bhavya Verma

ABOUT
Senior Manager & Director Spirits Education Bhavya Verma is a spirits educator, luxury brand advocate and hospitality consultant with over a decade of experience across premium hospitality, beverage education and brand building. Most recently, he served as Brand Specialist for The Macallan (Edrington India), leading education, advocacy and commercial capability across one of the world’s most prestigious single malt whisky brands.

During his career, he has designed and delivered advanced training programs for trade and luxury hospitality partners, developed experiential advocacy platforms, and worked closely with premium bars, restaurants and hotels to elevate beverage knowledge and guest experiences. His expertise spans luxury spirits, menu development, commercial strategy and experiential education.

An IHM Pusa graduate and WSET Level 3 Spirits Educator, Bhavya combines technical expertise with engaging storytelling to deliver impactful learning experiences. Outside of work, he is an avid musician, writer and watch enthusiast with a passion for fine drinks, storytelling and craftsmanship.

EXPERIENCE / QUALIFICATIONS
• Brand Specialist, The Macallan (Edrington India) – Led advocacy, luxury education and commercial capability for luxury on-trade and off-trade partners
• Beverage Manager across Accor, Marriott, Raffles and The Oberoi Group
• Designed and delivered premium whisky education programs across North India
• Created experiential advocacy platforms and luxury consumer experiences
• Business Head – Spirits Education (Tulleeho)
• WSET Level 3 Award in Spirits & WSET Educator
• Distillation Certification – Charnelle Martins & Tulleeho
• Level 1 Certification in Sherry Wine, Valdespino
• Reid Academy Certification, The Macallan
• IHM Pusa Graduate
• Juror – 30BestBarsIndia (Best Cocktail Menu, Best Non Alcoholic, Best work in Sustainability)