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Tulleeho Speedrail Newsletter
Speedrail - Tulleeho’s newsletter for the Beverage professional and manager
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Tulleeho’s newsletter for the F&B professional and manager
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A Happy New Year from Tulleeho to all Speedrail readers!
Tulleeho
presents…SPEEDRAIL a monthly newsletter for the F&B professional
and manager. Speedrail joins our existing
e-mail newsletters, Alcobev - for the liquor industry professional
and Salmagundi and Ask Tulleeho for the consumer. |
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What is it?
A Speedrail is one of the coolest things on the bar, which smoothens operations. It has specific inventory arranged consistently to optimize workflow behind the bar, no extra inventory there, precise, compact, neatly arranged and so consistent a bartender can work on it blindfolded. Our monthly newsletter is all that. Appropriately segregated & categorized Speedrail will meet the needs of the beverage professional at all levels. Speedrail will equip you with the all important force which will make your life easier and professionally enrich you as an individual - KNOWLEDGE, and that’s what we will strive to bring to you every month. And as they say in some part of Africa – Ooogywawa!!!! (Cheers)
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Event : Must visit - Indian
Food and Wine Show, Taj Palace, New Delhi: Jan 19th-21st,
2006
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Bar News
Mumbai
Poison, Waterfield Rd. - new nightclub opened
by DJ Aqeel, Gautam Singhania & partners
claims to have the best sound-system
in town. 11 Echoes, Juhu Tara Road,
is another vintage bungalow turned
lounge bar! Only Saturdays, Andheri - a
new nightclub co-owned by Bobby Deol.
As the name suggests, it's only open
1 day of the week.
Monza - Lower Parel, Phoenix mills compound. Mediterranean
theme lounge bar. Opening shortly is an adjoining nightclub from the
same management. Monza features a wine boutique, which is a cellar,
filled with mostly good new world wines. They also have Riedel glasses
as part of their inventory and guests can purchase these from the
boutique. Ph: 022 4954856. Vertigo, a small
lounge with semi open-air seating has opened in Malad, Hard
Rock Cafe opening shortly in Phoenix Mills.
Bangalore
Olive bar and Kitchen opens its doors. The Mediterranean themed restaurant’s theme is “Beach”. This is the third in the chain, following Mumbai and Delhi. The Taj Residency also unveils its new high-energy lobby bar called ICE (with design elements drawn from Indra – the god of storm and rain).
Delhi
Ssteel at the Ashok has reinvented itself
as SoHo - opening shortly. The much-hyped Veda,
a venture of Rohit Bal and Suvir
Saran opened in Connaught Place, Merlot,
a fine dining 50-cover restaurant
opening shortly in International
Trade Towers. At the site of the
erstwhile F-Bar and Lounge, Lado
Sarai we now have a nightclub called Climax with
Peter Punj as one of the front men.
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Local Brand news
Sula has launched their Red Zinfandel in Mumbai and Goa. Chateau Indage has launched the poetically named “Mist of the Sahayadri”, their 2005 Shiraz. Focus Brands launches Glenrothes Single Malt and relaunches Campari. McDowell’s launching a lower end version of Black Dog, has just relaunched a new look Signature Whisky and has also launched Diet Mate, a diet whisky with an ayurvedic ingredient! Diageo, the brand owners of Smirnoff and Johnnie Walker amongst other brands have just launched Ciroc, their super-premium vodka made from snap frost grapes.
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International brand news
In celebration of the 200th birth anniversary of the founder of Johnnie Walker, Diageo has released the Johnnie Walker Blue Label 1805 Anniversary Pack valued at $ 27,000 per bottle! Persephone is the world’s first premium pomegranate flavoured vodka. Pomegranate is greatly in fashion in the west nowadays.
Happenings
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As a part of the activities of the Diageo Barman’s Club, a 5-city flair bartending training program (the Smirnoff Tastemaker Session) was held in September and October. Marco Nunes and Stewart Saunders from Australia conducted the workshops. Training consulting and execution by Tulleeho.
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Tiger Beer has just started “Brewing for non-Brewers”, a beer appreciation programme for the Beverage professional. The first two workshops were held in Bangalore on October 24th and were conducted by Shatbhi Basu. Delhi and Mumbai workshops follow in January 2006. Training consulting and execution by Tulleeho.
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Sopexa, the French Wine and Food agricultural export organization has just finished a round of wine training programmes across Hyderabad, Pune, Bangalore and Delhi. Franck Thomas and Magandeep Singh conducted the programmes.
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Bacardi is running its “Perfect Serve” training programmes for bartenders. The first round focused on the perfect serve for one of their signature drinks, Bacardi and Coke and was appropriately and naughtily titled “Coke your Bacardi”! Subsequent rounds focus on Bacardi signature cocktails.
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Indian metros rocked with the Smirnoff Experience and Bacardi Blasts in the last two months …big parties with big music experience…!
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Recipe for You
Tulleeho Signature Recipe
Tulleeho.com recently ran a contest for the discovery of the perfect cocktail, which would bear the name, Tulleeho. Bhaskaran’s entry after much judging (and drinking) was adjudged the winner. Here it is. Our request – when you put it on your menu, give it its rightful name.
Ingredients
• Bacardi Carta Blanca: 45 ml
• Old Monk: 30 ml
• Sugarcane juice: 120 ml
• Lime wedges: 4
• Mint leaves: 2
• Ginger slices (small): 4
Preparation
Muddle lime, mint & ginger with Bacardi in a tall glass, fill it with crushed ice. Add the fresh cane juice & top with the Old Monk. Garnish with mint leaves.
Jury comment: Go easy on the mint leaves while making more than 2 and avoid over eager muddling of the mint. The key is to let the taste of the sugarcane juice and the Bacardi to come shining through, with the other ingredients as flavour enhancers. A great drink, with imaginative choice of ingredients.
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What's in a name? - Cutty Sark
CUTTY SARK Scots Whisky was created on 20th March 1923 when the partners of wine & spirit merchants Berry Bros. discussed the launch of a new whisky. The partners had invited James McBey, a well-known Scottish artist to a luncheon that day to discuss the launch. It was he who suggested the name. Cutty Sark is 18th-century Scots for "short shirt".
Factoid - Kerala tops liquor consumption
During 2003-04 Kerala surpassed Punjab in the consumption of Indian made foreign liquor (IMFL) and grabbed the top spot in India.
Techno watch
Beer mat, which refills itself! - Scientists in Germany have invented a beer mat that calls for a refill when the pint is almost empty. Beneath the cardboard surface is a small, flat base plate, which conceals pressure and acceleration sensors that react to the weight of the glass and the position and movement of the coasters. The micro sensors then pass on this information via radio link to the bar, where the signal is picked up and decoded by a waiting computer.
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Forward to a Friend
Feel free to forward this newsletter to others whom you think might be interested in it.
Ask Tulleeho
All answers answered by the gurus
in the industry, just post your question on Ask Tulleeho Post your news
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bar / pub send us the details at news@tulleeho.com.
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About Tulleeho
Still don't know what we do! Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do log on to About Us
Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation).
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