Tulleeho’s newsletter for the F&B professional and manager
Tulleeho SpeedRail Newsletter. July, 2008
Tulleeho
presents…SPEEDRAIL a monthly newsletter for the F&B professional
and manager. Speedrail joins our existing
e-mail newsletters, Alcobev - for the liquor industry professional
and Salmagundi and Ask Tulleeho for the consumer.
Some meditate for decades to find true happiness; we think an hour is enough.
Join us on the Taj Tea Trail, a tea tasting and appreciation workshop and take a journey that reveals the mystery behind this exotic drink.
A journey that will transform you from a tea lover to a tea connoisseur.
26th July at Moksha, New Friends Colony. Book your place here !
Wine For Asia 2008 , Singapore - October 16-18
Come October, Singapore toasts the sixth edition of Wine For Asia with an extravaganza of wine-focused business and social activities.
An exciting exposition that help you expand your footprint into Asia’s burgeoning wine market, complete with a myriad of first-class business, educational and networking opportunities and lifestyle pursuits.
Gear up for evenings of savoir-vivre at Wine For Asia and partner events, before and during the exhibition, where we celebrate great food and wine and the spirit of camaraderie. More info at the WineforAsia website.
Hospitality News
New Hotels
Fortune Hotels are opening 40 hotels nationwide by the end of 2010.
Sarovar Hotels are opening 8 new properties in tier 2 locations.
AV Birla Group’s retail venture More is holding talks with French hospitality giant Accor for setting up neighborhood hotels alongside stores for tapping better yields on its high - cost real estate base.
Leela Hotels is expanding into Udaipur, Hyderabad, Gurgaon, Pune, Chennai, and Delhi - all are expected to be operational before 2010.
Ramee Group to launch Five-Star Hotel in Bangalore - the group runs 5 Four-Star properties under the brand name Ramee Guestline Hotels.
Ramee now plans to foray into Bangalore with Ramee Grand.
Beverage News
Diageo and Zacapa rum
Diageo has been granted a three year distribution and joint marketing agreement for the super-premium Guatemalan rum, Zacapa. The agreement will run from April 1, 2008 and will give Diageo global distribution rights although some countries in Central America including Guatemala will be excluded.
UB to Launch Fruit Flavoured Beers/Diet whisky & vodka
The company plans to launch fruit flavoured beer brands and low alcohol brands in India within a year. In the 155 million cases beer market in India, UB holds about 47% share with brands such as Kingfisher, Sand Piper, Zingaro, Kalyani Black Label and London Pilsner.
UB also plans to launch Diet whisky and vodka
- they have developed the technology and have been granted the US patent for manufacturing diet whisky and vodka. Vittal Mallya Scientific Research Foundation in Bangalore has developed the technology to convert the active ingredient of an Indian fruit that helps fight obesity into a safe liquid version. Thus giving rise to a new category of diet spirit.
Wodka Gorbatschow
The 87-year-old leading German vodka brand 'Wodka Gorbatschow' has been launched in India. The roots of the brand go back to the czarist era in St. Petersburg. The Gorbatschow family left Russia during the October revolution in 1917 and refounded the Gorbatschow Company in 1921 in Berlin. In India it is a joint venture between Allied Blenders and Distillers Pvt. Ltd. (ABD) and the brand’s owner Henkell & Sohnlein Sektkellereien KG Wiesbaden, Germany. Wodka Gorbatschow is among the top 15 vodkas of the world and is a member of the “Club of Millionaires” with 1.4 million cases sold.
Diet Cobra comes to India
The Indian subsidiary of Cobra beer is planning to launch its Diet Beer in September this year. They aim at selling 50,000 cases in the initial year.
Colourless Breezer
Bacardi Martini recently launched Bacardi Breezer Clear Lemon, the first colourless Breezer to have been launched in India. Clear Lemon is available in a 250ml bottle and is priced at Rs. 45/-
Trade Education
India's first wine college
Gargi Agricultural Research & Training Institute, Nasik, which touts itself as 'Asia's first Wine Technology College' is offering BSc. courses in Wine Technology.
Visit www.gargiedu.com
International News
InBev takes over Anhueser-Busch
The world’s biggest beer brewer Inbev has announced its success in taking over Anheuser-Busch in a $52 billion deal. The combined entity, Anheuser Busch-Inbev, will be one of the 5 largest consumer products companies in the world. The transaction still needs approval by both parties' shareholders and is expected to be completed by the end of this year.
Ketel One deal goes through
Diageo recently completed a $900 million deal with the owners and distillers of Ketel One Vodka, The Nolet Group. They will come together to form a 50/50 company which will own the global rights to market, distribute and sell super premium Ketel One Vodka and Ketel One Citroen. The new company will be based in the Netherlands.
Glen Grant gets a makeover
Italian drinks company Campari has re-launched Glen Grant whisky in an attempt to boost flagging sales. Glen Grant, the world's 3rd. largest blended scotch whisky according to Campari, also plans to increase production so as to fuel sales in international markets.
Mixology Gyan
Hangovers and More
A hangover is caused by a combination of the toxic by-product of alcohol metabolism (acetaldehyde), dehydration, and Vitamin A, B (particularly B6) and C depletion caused by the chemical action of alcohol on your system. The symptoms are usually a dry mouth, nausea, fatigue, dizziness and headache and are caused by a combination of these factors.
Most hangover "remedies" simply attend to one or more of the symptoms and don't really provide a cure as such. The hangover won't stop until the alcohol is out of your system.
One of the weirdest hangover remedies is :
Prairie Oyster
• 1 ¼ - 2 oz vodka (optional)
• 1 whole egg
• 3 oz tomato juice (or V-8)
• Worcestershire sauce, Tabasco sauce, salt and black pepper to taste.
• The egg should be swallowed whole. If made without alcohol, place ingredients in a shot glass and swallow all at once (Warning: Raw eggs may contain salmonella). Serves 1.
Whiskey - A fascinating journey through the most famous whiskies and distilleries worldwide.
This volume portrays 200 whiskies from around the world - from Scotland and Ireland through the rest of Europe to the USA and Canada, as well as the Far East, Australia and New Zealand. Each brand is presented with beautiful photography and detailed information about the region where it is made, its producer, its history and of course, its unique taste. Each presentation culminates in specific 'tasting notes' for the whiskey at hand, designed to provide guidance in making selections among the almost overwhelming array of whiskies available.
Beautifully illustrated, this book sings the praises of whiskey as a long-standing part of our culture, something that is still handcrafted with great dedication and carefully tended for years before it reaches the marketplace.
Tulleeho offers a range of Bar Consulting Services both for existing bars as well as bars which are planning a make over. These include concept creation, bar design, menu design, beverage controls recommendation, software selection and staff training. Our clients to date include The Park Hotel, Delhi Gymkhana Club, Moksha (Delhi), Azzurro (Delhi), Bar Code (Delhi) Taj Management Training Program, Amby Valley & Infinity Business Park (Kolkata). For more information on our bar consulting services, please e-mail aneesh@tulleeho.com
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About Tulleeho
Still don't know what we do! Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do log on to About Us
Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation).
