Bacardi Clear Lemon | Gorbatschow | Brancaia | Carlsberg | Barons
Bacardi Clear Lemon
Bacardi India recently launched the world’s first colourless breezer in New Delhi, India. It is a refreshing, crisp and tangy lemon flavoured drink which will appeal to consumers in the younger age groups. Breezers being the largest selling among ready-to-drink segment, the company is expecting the sales to rise with this new addition to the breezer portfolio with Cranberry, Orange, Lime and Jamaican Passion. Bacardi Lemon is available at Rs.45 for a 250 ml bottle.
GERMANY'S BEST, NOW IN INDIA
Germany's best vodka brand and the third strongest spirit brand, Wodka Gorbatschow was launched in India on 9th June '08. It is a joint venture between Allied Blenders and Distillers Pvt. Ltd. (ABD) and the brand's owner Henkell & Sohnlein Sektkellereien KG Wiesbaden, Germany. Wodka Gorbatschow is among the top 15 vodkas of the world and is a member of the "Club of Millionaires" with 1.4 million cases sold. It was awarded the Monde Selection Gold Medal in 2006.
Gorbatschow is considered as a highly premium brand because of the triple-chill filtration process it goes through at a temperature of -12°C and then double filtered through charcoal making the product highly smooth and pure. Bottled locally at ABD's Aurangabad’s plant; a 750 ml bottle will be available for Rs.570/- in select cities at licensed liquor stores.
WINE PARK BRINGS BRANCAIA FROM ITALY
Wine Park, an upcoming wine importer recently launched the flagship IL BLU wine of the prestigious Italian wine Brancaia. The highlight of the launch in the last week of May '08 was a vertical tasting of 12 vintages of the label in Mumbai and Delhi.
Brancaia IL BLU is designated as a "Super Tuscan" because of its blend that comprises of 50 % Sangiovese, 45% Merlot and 5% Cabernet Sauvignon grapes and matured for 18 - 20 months in French barriques. Having the aroma of cut roses and lilacs, with undertones of berries and cherries, velvety balanced tannins and a very long finish.
Brancaia, located in the heart of the Chianti Classico area of Tuscany, has been owned since 1981 by the Swiss couple Brigitte and Bruno Widmer. Their portfolio includes products like Brancaia Chianti Classico DOCG, Brancaia Ilatraia and Brancaia Tre in wines, a Brancaia Extra virgin Olive Oil, and an ultra-premium Brancaia Grappa, all of which will be also available in India through Wine Park.
GET READY TO GO ALL MALT!
Danish brewer Carlsberg recently started operation of its brewery in Himachal Pradesh and launched its beer brand in New Delhi. Carlsberg beer is mild, spiced, with a unique Carlsberg aromatic hop which gives it the distinct spicy flavor and fruity aroma. Brewed from 100% imported malted barley. The bottle has won many awards for its unique stylish design. The beer is available in bottles of 650 ml and 330 ml.
It is priced at Rs.60 (650ml) and Rs.35 (330ml) in Delhi. In India it operates through the South Asia Breweries and will be launched through out the country in phases, targeting the metro cities first.
To connect with other beer lovers around the country visit www.carlsberg.in
THE BARON COMES TO INDIA
February 28, 2008 witnessed the debut of Baron's Strong Beer by Asia Pacific Breweries Ltd. Being a corporate brand of APBL, it is the first international premium brand to be brewed and launched by APBL's India arm. It will cater to the strong beer segment which contributes to almost 60% of the Indian beer market. The brand was initially launched in New Delhi and will be available in 650ml and 330 ml bottles.
Baron's is brewed under the supervision of Heineken's technical department. Keeping the basic ingredients original, the taste has been refined to suit the Asian palate. Baron's has won awards and accolades including the prestigious Brewing Industry International Awards Brewing Technology Services (London) and the Sial D'or Paris Salon International de l'Alimentation.
