Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi drinking word "tullee". Also Indian for cheers.
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Tulleeho BevNews - Beer
(Beverage and Bar news, features and trends from around the world)
Breezer serves aam panna, nimbu paani
Times of India - Friday, June 27, 2014
BANGALORE: Global brands have Indianized chips to burgers to pasta to conquer one of the biggest consumer markets. McDonald's, Lay's and Domino's, among others, have used Indi flavours to build flourishing businesses here. Now it's the turn of spirits giant Bacardi, with the introduction of aam panna and nimbu paani flavours, to accelerate growth of its ready-to-drink (RTD) brand Breezer.

UB aims to push Heineken volumes
Mint - Tuesday, May 20, 2014
The firm to launch Heineken beer in cans and expand the distribution of the brew to Andhra Pradesh and Punjab in an attempt to maintain its high growth rate

SABMiller plans to re-launch Foster’s to revive fortunes
Mint - Thursday, May 08, 2014
Bangalore: SABMiller India Ltd plans to re-launch its Foster's beer label to revive the fortunes of the first successful international beer brand in India and drive the company's growth in the country, according to three people familiar with the matter.

Carlsberg enters ‘hard drinks’ category
The Drinks Business - Tuesday, April 08, 2014
Carlsberg is making its first move into the “hard drinks” category with a new alcoholic lemon drink aimed at young men.

UBL looks for future high on Indian beer
Business Standard - Thursday, March 06, 2014
United Breweries Ltd (UBL) has reiterated its belief in the Indian beer market's growth, despite tepid consumer sentiment and regulatory hurdles on the alcoholic beverage sector. However, the company, in which Dutch major Heineken is the largest shareholder, says the growth pattern is difficult to predict.

Beer market set for new fizz
Business Standard - Thursday, February 13, 2014
Kaltenberg set to enter India will have premium positioning but will be priced cheaper than imported peers

Heineken might find a larger swig of UB tough
Business Standard - Saturday, February 01, 2014
With India's alcoholic beverages segment presenting lucrative opportunities, global behemoths are eagerly waiting to grab these. The low per capita consumption in India, which has a population of 1.3 billion, holds immense potential for many companies facing saturated markets in Europe and the Americas.

Heineken is top shareholder of United Breweries
Times of India - Wednesday, December 11, 2013
Bangalore/MUMBAI: Dutch giant Heineken has emerged as the largest shareholder in United Breweries, makers of Kingfisher beer, after it picked up 1.35 stake in India's largest brewing company through bulk deals on the bourses.

Brewers to spend more on promotions
Mint - Monday, October 28, 2013
Move aimed at stimulating demand that has been hit by a longer-than-expected monsoon

Heineken's growth brew sees no price cut
Business Standard - Tuesday, October 29, 2013
Five years after making its way to Indian shelves, Heineken is now going beyond the metros and mini-metros it had started off with. It is now present in 15 cities, with plans to dig deeper for custom.

French froth
Business Standard - Saturday, October 26, 2013
Carlsberg, which markets brands like Tuborg in India, has launched Kronenbourg, one of France's best-selling beers in the country. There are two variants: the Kronenbourg 1664, which is a lager, and Blanc, a wheat beer. The two brands will be available across 14 cities in the country.

SABMiller’s sales jumps 20% in FY13 to Rs 3,349 crore
Economic Times - Tuesday, October 08, 2013
MUMBAI: SABMiller, the world's second largest brewer, has moved within striking distance of market leader United Breweries in the Indian beer market, thanks to some aggressive product launches and significant innovations.

Beer still a luxury for the average Indian
Mint - Sunday, September 29, 2013
Indians are laggardly drinkers of beer, ranking at the bottom of the barrel among the world's top 30

7 Signs That the Craft-Beer Craze Has Gone Totally Mainstream
Time - Sunday, September 22, 2013
From Hollywood to Costco to your state senator, everyone seems to want to be associated with craft beer lately. Here are a few indications that craft beer can no longer be classified as a niche category with limited appeal to the masses.

Brews Cruise
Pioneer - Monday, September 09, 2013
Tulleeho's Beverage training manager Rohan Jelkie took Iknoor Kaur on a Brews Cruise, during which he revealed some interesting facts about beers and their food pairings

India pale lagers, craft beer’s category straddlers
Washington Post - Tuesday, September 10, 2013
There's something disconcerting about India pale lagers, or IPLs. They're the rebels, the heretics of the beer world. They don't play by the rules.

Scientists create ‘hangover-free’ beer
The Drinks Business - Monday, August 19, 2013
Scientists in Australia claim to have made, what could go down as one of man's greatest-ever discoveries, a beer which doesn't give you a hangover.

Early rains, price increases hit brewers’ hopes for a strong year
Mint - Tuesday, July 16, 2013
Bangalore: Early rains and price increases in some key states such as Maharashtra have significantly hurt demand for beer in the summer—the most important period for brewers including United Breweries Ltd and SABMiller Plc. The weak sales mean it's unlikely that the industry will meet its expectation of double-digit volume growth this year, analysts said.

Carlsberg India launches fruit-flavoured strong beer
Economic Times - Monday, June 24, 2013
MUMBAI: Carlsberg India, a unit of Denmark-based Carlsberg Group today launched a fruit-flavored strong beer in its Tuborg Strong brand that is positioned for younger consumers. Tuborg Booster Strong is priced at Rs 105 for a 500ml can and Rs 135 for 650ml bottle and enriched with natural fruit flavour that reduces bitterness and gives a smooth after taste, Carlsberg India said in a statement here.

Magners Cider launches in India
Tulleeho - Wednesday, July 03, 2013
Magners Cider launched in India on the 29th of June at the residence of the Irish Ambassador in New Delhi. Represented in India by Kaama Impex, Magners is all set to give the cider category a stir.

Beer majors brew it strong
Business Standard - Tuesday, May 28, 2013
Indians have taken a shine to strong beer, making brands like the Kingfisher Strong and SABMiller's Knock Out grow fast

United Breweries strong beer portfolio crosses 100 million cases
Business Standard - Monday, May 06, 2013
United Breweries Limited, India's largest brewing company, has achieved record sales of 100 million cases with its strong beers portfolio in Fy13. The Indian market has been traditionally been partial to a stronger brew, and UB with its 'Kingfisher Strong' has been riding the wave with this brand alone selling a record 80 million cases during last fiscal.

SABMiller plans Rs 440-crore investments in India arm to take on rivals
Economic Times - Monday, May 20, 2013
MUMBAI: SABMiller, the world's second-largest brewer after AB InBev, plans to invest 440 crore in its unlisted Indian arm to expand capacity and its portfolio, and revive its fortunes in Asia's third-largest economy where young urban consumers are driving demand.

Beer sales rise as liquor demand stays weak
Mint - Tuesday, March 12, 2013
In the year ending March, beer sales by volume are expected to grow by 13, but liquor demand by less than 5

America’s Beer Duopoly
New York Times - Saturday, February 09, 2013
Consumers will benefit from the Justice Department's antitrust suit to block Anheuser-Busch InBev, the country's largest brewing company, from acquiring one of its competitors. This kind of action was seen less frequently in the Bush administration.

Trouble for beer industry over Aurangabad water shortage
Mint - Tuesday, October 16, 2012
Mumbai: Breweries in Aurangabad, touted the beer capital of India, face a potential shutdown because of insufficient water in their main source of supply.

Get Into the Gruit
Wall Street Journal - Friday, October 12, 2012
The newest thing in beer is an ancient style that casts aside bitter hops in favor of an intriguing palette of herbs, spices and plants you've likely never heard of

Top of the hops
Financial Times - Friday, October 05, 2012
Munich's Oktoberfest reaches its climax this weekend, but real beer aficionados should head to the home of lager

Heineken agrees Asia Pacific Breweries deal
Drinks International - Friday, September 28, 2012
Heineken has strenghtened its position in Asia with the US$4.3bn deal to buy Fraser & Neave's interest in Asia Pacific Breweries (APB).

Vi-John ties up with Spanish beer maker
Business Line - Thursday, September 13, 2012
Personal care brand Vi-John is entering the liquor segment by forging a joint venture with Spanish firm Mahou San Miguel.

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Tulleeho in the News

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Open Magazine [July, 2010]

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Chasing Beer

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