Course
Contents
THE
MECHANICS OF BARTENDING
Bartender vs. great bartender: the importance of passion;
what makes the difference?
Tools of the Trade
The Drinks Menu
Tricks of the Trade
Mixology. The Classics
Mixology. The Contemporary
Mixology. The Creations
Innovation, Experimenting, Style & Creativity = Mixology
Cocktails. The Tasting, Garnishing and Presentation. Magic
behind the bar: If it can be cleaned; clean it, if it can
be filled; fill it. Bar Flair
THE
CUSTOMER
My
Customer: My Promoter, My Employer Building interactive skills:
the art of bar conversation
Customer Service: understanding current trends and customer
taste profiles
Impeccable Service
Conceptualization
Complaint Handling Speed
THE PRODUCTS AND SALES Product Knowledge Spirit & Liqueur
Brands
Advanced Product Knowledge
The Bartender as a Salesperson Selling from within A good
menu helps selling Well-trained service and bar staff An enthusiastic
manager with high motivation skills
In-house promotions
Planned strategy
Innovative selling promotions
A-b-c of selling - automatic sale, bettered sale, created
sale Suggestive Selling: Marketing a cocktail
BEYOND
BARTENDING
Flair
Bartending: Introduction to working flair.
Bar Tricks & Magic Trends and concepts
The course will be conducted by faculty of the Cocktails &
Dreams School of Bar and Beverage Management Delhi with all
the necessary materials required to inculcate the skill of
modern bartending.
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