Tulleeho Alcobev Newsletter #24 - April, 2008
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What's in a name?

Pimms

In 1823, a London restaurant owner and businessman named James Pimm needed a drink to offer his customers that matched perfectly with the oysters he was serving. Before long he came up with a recipe of herbs, spices and fruit steeped in gin and mixed with quinine. He made the drink long by mixing his new liqueur with ginger ale, and served it in a tankard known as the 'No.1 Cup' giving the cocktail its name. In 1840 Pimm launched his No.1 commercially. Pimms is now owned by the drinks company Diageo, but the drink is still made to the original recipe, known only to the top six people in the firm.

Events

Hospitality World

India’s largest B2B Hospitality Trade Show will be held between June 19th-21st, 2008 at the Trade Center, KTPO, White Field, Bangalore. The 3 day exhibition is expected to attract over 7000 trade visitors and to feature over 300 exhibiting companies, showcasing the latest products and services, technologies, industry trends and the developments from best of national and international exhibitors. HW 2008 is supported by leading regional and national associations.

Hong Kong International Wine Expo 2008

HKIWE is a new stand-alone trade fair launched by the Hong Kong Trade Development Council, featuring leading wine dealers, cellars and vineyards from around the world, targeted primarily at the Asian market. 14-16 Aug, 2008.
Hkwineexpo.com

International News

Pernod buys Absolut

French drinks giant Pernod Ricard has bought Vin & Spirit (V&S), the Swedish company that owns the Absolut vodka brand, for approximately £4.4bn, including debt. V&S was one of a number of businesses owned by the Swedish government that were last year earmarked for privatisation. The deal, being financed by a consortium of six international banks, sees Pernod become the co-leader in the global wines and spirits industry, with a claimed 27 per cent worldwide leadership share in premium spirits, and volumes of 91 million cases.
More details in The Publican.

Hardy to become Constellation

The Hardy Wine Company, one of Australia's largest wine producers, has changed its name to Constellation Wines Australia. The move is an effort to enable the Hardy name to become synonymous with winemaking and is part of a new focus for the company to become Australia's wine champion.

Bacardi introduces new ready-to-drink mojito cocktail

The Bacardi Classic Cocktail Mojito is made with Bacardi superior rum, natural lime and mint flavors. The new drink contains 15% alcohol-by-volume and according to Bacardi "delivers real mojito taste in a ready-to-drink package".

40 new communes for Champagne

The 40 new communes proposed for inclusion into the AOC champagne growing area have been named by the French wine regulator, the Institut National de l'Origine et de la Qualité (INAO). The majority of new communes are in the Marne department.
More details in Decanter.

The Cru Bourgeois classification is alive and well

The Cru Bourgeois alliance had a meeting in February with producers and decided that the classification will be reintroduced in 2009. A new alliance was formatted where in 275 chateaux voted to be in the new alliance. The membership is open to all members in the Medoc.
Read the Decanter story here.

Chivas to expand Glenlivet and re-open a distillery

Chivas Brothers is to expand Glenlivet and reopen a distillery which has been closed for 6 years : Braeval Distillery, near Tomintoul, is due to re-open in July.

Smirnoff Introduces New Flavored Vodkas White Grape and Passion Fruit

Smirnoff Vodka adds 2 more flavors to its existing 11-product flavored Vodka portfolio by introducing Passion Fruit and White Grape. According to Jennifer Van Ness, VP Smirnoff, :"Passion fruit has a multi-dimensional flavor all its own and White Grape is sure to enhance any cocktail party by adding to celebratory champagne toasts or customizing a Cosmopolitan or simple martini."

Anheuser-Busch to introduce Budweiser ale

Anheuser-Busch Cos. built its business on lager, but in October the St.Louis based brewer is going to try his hand at Ales. Meant to attract "experimenters", the new ale's task will be to bring its own sales while simultaneously drawing drinkers to regular Bud, which is seeing sales slide. The company hopes that Budweiser American Ale, priced higher than regular Budweiser, will enhance the Budweiser image.

E.J. & Gallo Winery to try its hand at gin

The Modesto, California based company, has launched New Amsterdam Straight Gin, a mid-priced product aimed at 25-49 year old consumers. Gallo is the world’s second largest wine producer by volume and this marks their second foray into the hard stuff after its E. & J. Brandy.

Domestic News


PepsiCo India to reportedly give Aquafina packs new labeling

PepsiCo India will replace all existing packs of Aquafina bottled water with new labels, revealed Times News Network. These labels will announce that by 2009, PepsiCo India will turn a positive water balance company.
Read the full story here.

New beer brands making their India debut

Half-a-dozen beer brands are making their India debut this summer. Some of the well-known names in the pipeline are Lowenbrau, Stlla Artois, Beck's, Baron's Strong Beer, Tiger, Cobra Bite and even an array of British ales.

Tata Coffee launches Mr. Bean Coffee Junction

Tata Coffee has launched its first stand-alone outlet Mr. Bean Coffee Junction in Coimbatore, Tamil Nadu. The company plans to set up 4 outlets in the South all of which will combine roast and ground coffee sales with vending and retailing.

India to see 3 times more wine consumption in 2011

66,000 hectoliters of grape-based wine was consumed in India in 2006. According to a study released by Bordeaux-based Vinexpo and British consultancy firm, the International Wines and Spirits Record (IWSR) the consumption of wine is said to triple to 1, 88,000 hectoliters by 2011.

Asia-Pacific Breweries to brew Heineken & Tiger in India

The Singapore based APB has decided to brew Heineken and Tiger in India and is looking for suitable locations. APB launched Baron's, its flagship strong beer, in Feb. in the north ( available in 330ml and 650 ml bottles ) and also plans to revive its Indian brand, Arlem. APB is targeting a pan-India presence in 3 years.

United Spirits Introduces "Spiritz & More" The modern liquor retail outlet

United Spirits, the world's 3rd largest spirits company, has opened a first-of-its-kind retail outlet for liquor in Bangalore called "Spiritz & More". The store will make the experience of buying liquor more pleasurable.
Read the full story in fnbnews.com.

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About Tulleeho
Still don't know what we do! Tulleeho is a marketing and technology services provider for the alcoholic beverage and related sectors. To know more about what we do read : About Us

Tull-ee-ho! : A combination of the old hunting cry Tally Ho! and the colloquial Hindi word "tullee" (used both as verb and noun, and signifying a state of inebriation)

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