Why do we exist? Tulleeho's Raison d'etre

The strictures placed on liquor advertising in India have forced marketers to adopt a number of different ways to keep their brand fresh in the public eye. The most popular of these are surrogate advertising, event sponsorship and advertorials. Activity at selects bars and pubs as well as presence of brand collateral at retail outlets are also methods adopted.

In such a scenario the only potential above the line advertising has is to keep the client brand name and logo alive in the consumer mind and sometimes link the brand with a particular theme or property to achieve the necessary rub off (Foster's with F1, Royal Stag with Cricket, Kingfisher with Fashion). There is thus increasing pressure on below the line activities to take over the mantle of educating customers and communicating key messages. Communications is after all about a brand experience - a brand experience is an activity that allows consumers to become immersed in the qualities of a brand, and renders them much more likely to embrace the brand's values as their own.

This is where Tulleeho comes in as a facilitator in not only ideating a effective marketing cum communication program but also as a one stop shop in executing these programs for the client. ideas unconfined by media

Our vision therefore is to be a comprehensive creator & provider of all forms of information, entertainment and services connected to the area of alcoholic beverages, for consumers, marketers and retailers of alcoholic beverages.